Category: Playbooks

  • October 25, 2024
    What is a Fundraising Strategy? For many new businesses, there comes a point when they need to raise external capital,…
  • October 25, 2024
    What is Customer Experience Management? Another lever, and probably the most basic one, to retain and grow your customers is…
  • October 25, 2024
    What is a Customer Loyalty Model? Another way to retain, engage and grow your customers is through a customer loyalty…
  • October 24, 2024
    What is a Customer Relationship Model? When we talk about a customer relationship model, we refer to the overall plan…
  • October 24, 2024
    What is Customer Segmentation? Customer segmentation is the process of dividing your customer base into groups or segments based on…
  • October 24, 2024
    What is a Sales Strategy? Your sales and marketing strategies are very closely related. While marketing focuses on generating and…
  • October 24, 2024
    What is a Marketing Strategy for Customer Acquisition? A customer passes through different lifecycle stages when interacting with a brand,…
  • October 24, 2024
    What is a Distribution Strategy? A distribution strategy is your plan used to make your products or services available to…
  • October 24, 2024
    What is a Pricing Strategy? Another essential part of your Go-To-Market strategy is your pricing strategy. A pricing strategy refers…
  • October 24, 2024
    What is Product Positioning? Product positioning refers to how you want your company to be perceived by your target audience…