About Us

Our mission is to drive innovation that creates real impact and helps businesses grow in meaningful, sustainable ways with hands-on strategies—skipping the fluff and empty jargon.

Nora Fehringer

With over 12 years of international experience in senior and advisory roles, I’ve worked with companies to drive strategic growth, innovation, and transformation.

I have led initiatives such as the transformation of a major airline’s loyalty program, the MVP development of an innovative mobile app in the retail sector, and the creation of strategies to improve customer experience and retention.

By founding my own business, I’ve developed an entrepreneurial mindset and become even more hands-on in shaping and executing impactful strategies.

My focus is on driving innovation and strategy, especially at the intersection of leadership and operational execution, across industries like tourism, consumer goods, and telecommunications.

Mobile App MVP Development for a Leading Pet Supplies Retailer

  • Leadership of a 5-day product design sprint, including prototyping and user testing, to define and validate key features of the app.
  • Conducting of a brand strategy workshop to define the app’s branding.
  • Creation of a business case to assess feasibility and ensure alignment with company goals.
  • Management of the agile development of the MVP over a 2.5-month period. Definition of the go-to-market strategy and launch plan.

Service Optimization and Revenue Growth Strategy for a Wellness Studio

  • Development of a clear value proposition and refinement of the service offering for better product-market fit.
  • Analysis and optimization of the customer journey for enhanced engagement.
  • Streamlining of the service portfolio, pricing strategies, promotional plans, and optimization of service bundles and membership models to drive revenue.

B2B Loyalty Program Transformation for a Leading Spanish Airline

  • Redefinition of the program’s value proposition, including the points accrual and redemption model, tier structures, and member benefits.
  • Establishment of new partnerships to enhance program offerings for B2B clients.
  • Reworking of the member journey and identification of necessary loyalty system features for future development.
  • Management of stakeholder relations and alignment of transformation plans with international airline partners.
  • Development of the business case for the program, focusing on required CAPEX, OPEX, and projected returns.

Brand Repositioning and Digital Expansion Strategy for a D2C Supplement Brand

  • Development of a new branding strategy aligned with the target audience.
  • Build and launch of a fully functional online shop.
  • Creation of a comprehensive digital go-to-market plan (including social media, paid advertising, and email marketing) to transition customers from Amazon to the brand’s online store.

Customer Experience Strategy Revamp for a Spanish Cruise Line

  • Development and implementation of a new customer segmentation model.
  • Design of a personalized customer journey and engagement strategy tailored to the new segments.
  • Implementation of a new customer experience management (CEM) tool and launch of customer surveys to gather actionable feedback and enhance insights.

VIP On-Board Service Development for a Spanish Cruise Line

  • Definition of the VIP service offering, including premium services and exclusive perks.
  • Establishment of pricing models and development of a business case to project incremental revenues and necessary investments.
  • Collaboration with the marketing team to create a branding and communication strategy for the new service.
  • Management of the implementation process in collaboration with the on-board operations team.

Portfolio and Promotions Strategy Realignment for a Leading Supermarket Chain

  • Conducting of a comprehensive portfolio analysis to identify underperforming categories and optimize offerings.
  • Refinement of promotional strategies (e.g., bundles, discounts) to optimize revenue.
  • Development and implementation of recommendations for improving product assortment and sales incentives.

Comprehensive Loyalty Program Design for a Leading Airline and Hospitality Group

  • Analysis of the current customer base and development of a comprehensive segmentation model.
  • Design of a 1:1 marketing strategy with both reactive and proactive relationship models.
  • Conducting of a benchmark analysis of competitor loyalty programs and identification of best practices.
  • Definition of the loyalty program’s points accrual and redemption models, tiers, and member benefits.
  • Creation of the business case to assess program feasibility.

Remuneration and Commission Scheme Restructuring for a Leading Telecommunication Provider

  • Analysis of the existing remuneration and commission strategy, identifying key strategic guidelines for different business segments.
  • Redesign of the R&C schemes across sales channels to optimize cost versus value.
  • Development of initiatives aimed at improving profitability, particularly OIBDA (Operating Income Before Depreciation and Amortization).

EBITDA Growth Initiatives for a Leading Maritime Transportation and Logistics Provider

  • Conducting of a comprehensive internal analysis including customer portfolio and route profitability, as well as external analysis including competitor Benchmark, market size and market trends.
  • Identification of growth initiatives including, expansion into new customer segments, new service initiatives, and optimization of fleet usage.
  • Prioritization of initiatives based on potential impact, feasibility, and strategic fit.

Market Opportunity and Go-to-Market Strategy for Salted Snacks

  • Assessment of the client’s current market penetration
  • Estimation of the size of the salted snack market in the AFH channel and calculation of the client’s potential market share.
  • Development of a GTM plan, including the selection and evaluation of potential distribution partners.

Consumer Profile Deep Dive and Market Segmentation for a Leading Tobacco Manufacturer

  • Analysis of internal customer data to uncover key demographic and behavioral traits.
  • Conducting of market analysis to identify potential untapped segments.
  • Identification of key consumer variables such as brand loyalty, purchase behavior, and switching preferences.

Commercial Process Optimization for International Expansion for a Leading Pizza Delivery Franchise

  • Conducting of an in-depth analysis of the current commercial model, including the commercial process, sales pitch frameworks, organization structure and opportunity tracking systems.
  • Benchmarking against competitors’ international expansion strategies and identification of gaps.
  • Definition of a tailored value proposition for potential international partners.
  • Redesign of the commercial processes to improve efficiency and align with the company’s global expansion goals.