Free Business Building Playbooks.
Our free playbooks serve as step by step guides to help you work through important milestones in every stage of the business building process. Feel free to check them out and use them in combination with our free templates.
Playbooks to Explore & Analyse your Market
Market Trend Analysis Guide
What is a Market Trend Analysis? Whether you’re launching a startup from scratch or steering…Read more
Market Environment Analysis Guide
What is a Market Environment Analysis? When you are building a new venture you want…Read more
Competitor Analysis Guide
What is a Competitor Analysis? In this toolkit we will focus on your competitors and…Read more
Customer Analysis Guide
What is a Customer Analysis? This guide is all about your potential customers. Within the…Read more
Market Sizing Guide
What is Market Sizing? In this guide, we will focus on evaluating the revenue potential…Read more
Playbooks to Ideate & Design your Venture
Value Proposition Design Guide
What is Value Proposition Design? The central part of your business model is your value…Read more
Business Model Design Guide
What is Business Model Design? In this guide we will focus on defining your business…Read more
Vision & OKR Alignment Guide
What is Vision & OKR Alignment? No matter if you are a solopreneur working alone…Read more
Product & Service Design Guide
What is Product & Service Design? In this guide, we will get creative and dive…Read more
Prototype Development Guide
What is a Prototype? In this toolkit, we will focus on developing your product or…Read more
User Testing Guide
What is User Testing? Once you have developed a prototype or even an initial version…Read more
Branding Strategy & Design Guide
What is Branding Strategy & Design? Your branding is much more than a name and…Read more
Playbooks to Build & Validate your Product
Agile Project Management Guide
What is Agile Project Management? There are a variety of great agile project management methods…Read more
MVP Development Guide
What is MVP Development? When developing a completely new product it often makes sense to…Read more
Website & Online Shop Creation Guide
What Does Website & Online Shop Creation Comprise? No matter if you are selling a…Read more
Product Validation Guide
What is Product Validation? While you are building your MVP or the initial version of…Read more
Business Case Definition Guide
What is a Business Case? A business case is a financial model which allows you…Read more
Playbooks to Launch & Go-To-Market
Product Positioning Guide
What is Product Positioning? Product positioning refers to how you want your company to be…Read more
Pricing Strategy Guide
What is a Pricing Strategy? Another essential part of your Go-To-Market strategy is your pricing…Read more
Distribution Strategy Guide
What is a Distribution Strategy? A distribution strategy is your plan used to make your…Read more
Marketing Strategy Guide
What is a Marketing Strategy for Customer Acquisition? A customer passes through different lifecycle stages…Read more
Sales Strategy Guide
What is a Sales Strategy? Your sales and marketing strategies are very closely related. While…Read more
Playbooks to Grow & Scale your Business
Customer Segmentation Guide
What is Customer Segmentation? Customer segmentation is the process of dividing your customer base into…Read more
Customer Relationship Model Guide
What is a Customer Relationship Model? When we talk about a customer relationship model, we…Read more
Customer Loyalty Strategy Guide
What is a Customer Loyalty Model? Another way to retain, engage and grow your customers…Read more
Customer Experience Management Guide
What is Customer Experience Management? Another lever, and probably the most basic one, to retain…Read more
Fundraising Guide
What is a Fundraising Strategy? For many new businesses, there comes a point when they…Read more
